In recent years, with the accelerating process of population aging and the gradual change of residents’ consumption concept, the market demand for adult diapers has continued to rise. From the perspective of market scale growth in recent years, the industry has entered a rapid development stage.
Throughout the past development of diapers, from the initial germination of the industry, the brutal growth in the medium term to the intensified reshuffle, it has always been the delivery confrontation between the high-end and low-end forces. The demand for diapers is mainly determined by the number of new population, industry penetration and consumption frequency, while the demand price mainly depends on the consumption level of residents.
According to the analysis of the research report “Investment Prospect Analysis and Supply and Demand Pattern Research and Forecast Report of the diaper market in 2022-2027″ of the China Research Institute of Puhua Industry. With the new round of consumption upgrading, the market demand for disposable sanitary products presents a trend of diversification, differentiation and customization, and the product update iteration speed becomes faster. Industry enterprises have made continuous progress in product design, technological innovation, process optimization, etc., followed consumption trends and trends of the times, and launched new products in the market in a timely manner.
With the continuous iteration of new people, new products and new markets, the current increase in the mother and baby market is gradually shifting from demographic dividend to the demand for quality, and this phenomenon is particularly obvious in the diaper industry, driving the brand to continue to focus on fabric materials, technological innovation, essence and other dimensions of quality.
With the disappearance of the world population dividend, the consumption of diapers is seriously polarized, forming two camps of pursuing high-end and cost-effective.
“Promotion and additional activities” are important purchasing drivers for them.
Post time: Feb-10-2023